Time is the only resource every human shares.

It cannot be stored.
It cannot be reversed.
It cannot be owned.

This project asks a simple question:
What if it could be claimed?

There are 86,400 seconds in a day.

Each second can belong to one person.

When your second arrives, your name and message appear.
Then they disappear again.
Time moves on.

Participants do not choose their second.

They are assigned the next available moment.

Each purchase claims a share of the clock.
The price increases by £0.01 every time someone joins.

Earlier moments cost less.
Later moments cost more.

Your position in the day is not fixed.

Time gradually pulls every participant earlier.
If you do nothing, your second slowly drifts backward.
This represents time losing value when it is not shared.

When someone new joins through you, both of your seconds move forward.
This represents time gaining value when it is shared.

Two opposing forces:
Drift pulls you earlier.
Recruitment moves you later.

The objective is to move as close to midnight as possible.

Midnight is the final moment of the day.
It is the most valuable position in the clock.

No participant can move beyond it.

The earliest participants enter cheaply.
The latest participants pay the most.

In this clock, later time is worth more than earlier time.